Mohawk highlights its commitment to planet-friendly flooring products and initiatives such as PureTech and the "Live Pure" campaign for Earth Day.
“With a focus on spreading awareness of not only PureTech’s sustainable and performance attributes but also the fight against ocean plastic in collaboration with Plastic Bank, ‘Live Pure’ will help our retail partners drive traffic in store and increase leads,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Earth Day is the perfect time for retailers to activate the campaign to reach new customers who want to know the good they do for their home is good for the planet too.”