The World Floor Covering Association (WFCA) announced the appointment of two industry leaders to its board of directors: Doug Jackson, CEO of Cali Bamboo; and Dani Brock, vice president of retail experience at Shaw Industries. The decision, made during a vote at the WFCA board meeting on May 2, 2024, expands the board's composition to 17 members. They will serve three-year terms. 

WFCA Board of Directors guides strategic objectives and ensures professional management while upholding the organization's mission of ensuring the success, profitability, and representation of professional flooring dealers' common interests within the industry.

Doug Jackson's journey in the flooring industry spans nearly three decades of dedicated leadership and strategic vision. Beginning at Tuftex before its acquisition by Queen and Shaw, Jackson accumulated 21 years of invaluable experience. As vice president of sales and marketing, he developed long-term business relationships and honed his strategic acumen. Transitioning to Cali in 2017, he swiftly ascended to the roles of Chief Revenue Officer and later president and CEO. Throughout his tenure, Jackson has been instrumental in driving accelerated growth and innovation within Cali. His emphasis on fostering genuine relationships and crafting authentic brand experiences has played a pivotal role in shaping Cali's trajectory.

Dani Brock is a seasoned retail marketing strategist with over 20 years of experience at Shaw Industries, recently promoted to vice president of retail experience. Previously, she has been serving as the director of retail marketing since August 2013. With an innate understanding of consumer behavior and market dynamics, Brock cultivates preference for Shaw's diverse product portfolio among retailers and sales associates. Before her current role, she served as manager of advertising in sales and marketing and manager of customer relations at Shaw Industries. Her passion for retail marketing drives her commitment to Shaw Industries' brand growth and success.