M-D Canada, a division of building products manufacturer M-D Building Products, has partnered with contractor and HGTV host Bryan Baeumler to promote Prova tile installation products. 

Baeumler is known for his expertise in the construction industry and his top-rated shows on the HGTV network, including Disaster DIY, Disaster DIY: Cottage Edition, Leave It to Bryan, and House of Bryan. 

Baeumler and M-D PRO, which is based in Mississauga, Ontario, Canada, will engage with contractors and installers through a series of educational initiatives on social media @mdproproducts. This collaboration aims to educate professionals on using installer-friendly solutions that increase efficiency, reduce costs, and maintain quality. 

“Partnering with Bryan Baeumler allows us to connect with installers and contractors on a deeper level," said Julia Vozza, senior director of marketing, M-D Canada. “His experience and reputation in the industry aligns perfectly with our mission to provide reliable, cost-effective, installer-friendly solutions that deliver exceptional results every time.” 

The campaign will focus on three areas: cost savings, efficiency and building a reliable reputation. 

“I’ve been on a mission for the past 20 years to find a reliable solution that has the complete offering, is easy to work with, guarantees the best results, and provides the best value to me and my clients," Baeumler said, "My search led me to discover PROVA Tile installation Products and it’s now my go-to preference for waterproofing and building showers, tile underlayment, and even tile finishing work.”

For more information about PROVA Tile Installation Products please visit go.mdpro.com/Bryan