In a strategic move to amplify product innovation across the industry, tise 2025 has unveiled an enhanced product showcase program that automatically enters featured products into the prestigious Best of Awards competition.

This streamlined approach significantly shifts how new products gain visibility at the industry's premier trade event. For the first time, manufacturers submitting their latest innovations for the must-see product showcase will simultaneously be considered for the Best of Awards, effectively doubling their products' exposure opportunities. Exhibitors interested in participating can submit their products through this link.