Flooring Retailers Gather at Mohawk Edge Summit for Industry Insights, Growth Strategies
Mohawk Edge Summit kicked off this week in Aurora, Colorado, offering flooring retailers exclusive access to industry insights, product innovations, and networking opportunities. Photos: Floor Trends & Installation.
Mohawk Edge Summit kicked off this week in Aurora, Colorado, offering flooring retailers exclusive access to industry insights, product innovations, and networking opportunities. The convention showcases enhanced Edge partner programs designed to drive retail success through digital solutions, local advertising, and premium store benefits. The convention runs through this week, offering hands-on experience with new product innovations and specialized training sessions for retail sales associates.
In addition to education and new product launches, the summit highlights three key program pillars: Edge Stores, Edge Omnify Websites, and Edge Local Advertising.
"Edge Stores is designed to focus directly on the needs of our retail partners by elevating the consumer experience," said Laura Bartley, Mohawk's vice president of marketing, communications and events.
Participating retailers gain access to premium benefits, including priority dealer locator placement, increased co-op funding, and dedicated marketing support.
The enhanced program particularly emphasizes digital presence through Edge Omnify Websites, addressing the growing trend of online research before purchasing.
"With almost 90% of retail shoppers conducting online research before buying, it is crucial for retailers to invest in their digital presence," said Todd Skidmore, Mohawk's senior director of e-commerce. The company has partnered with industry leaders Cyncly and Roomvo to enhance the digital shopping experience.
Listen to Floor Trends & Installation's recent Floortalk podcast with Skidmore in which he discusses Mohawk's new digital health assessment program, designed to help stores optimize their websites, drive traffic, and convert online browsers into showroom buyers.
Stay tuned for complete coverage of the convention, new product launches and retailer insights.
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