AHF Products announced a strategic reorganization of its commercial sales teams to enhance customer offerings and expand nationwide coverage. By combining the strengths of three leading flooring brands—Armstrong Flooring, AHF Contract®, and Crossville—this reorganization creates a unified, customer-focused sales team aimed at providing more comprehensive solutions for commercial projects.

The integrated team will operate under a single strategy, equipping sales representatives to sell across all product lines, including porcelain tiles, vinyl composition tiles (VCT), luxury vinyl tiles (LVT), and resilient sheet products such as MedinPure and MedinTone featuring Diamond 10 technology.

 "We’re building a powerful team with a singular focus on our customers," said Fred Reitz, senior vice president of Commercial. "After a year of successfully cross-selling products across the market, we’re leveraging our strengths in superior product offerings, best-in-class commercial brands, and an extensive domestic manufacturing footprint to deliver a more seamless experience for our customers."

As the summer school renovation season approaches, customers will benefit from AHF’s high-performance flooring solutions, including VCT, manufactured for the last 75 years in Kankakee, Illinois. AHF Products is the only domestic manufacturer of VCT. Known for its durability and easy maintenance, VCT is a reliable solution for high-traffic areas. Many customers who had previously used other materials are returning to VCT due to its outstanding performance, durability, versatile color palette and cost-effectiveness. AHF Products offers an extended warranty, covering up to 20 years and up to 30 years when paired with the company’s Strong System™, a collection of subfloor preparation products suitable for the rigorous demands of commercial installations, which reinforces the product's exceptional long-term performance and value.

With the integration of the Crossville Tile and Armstrong Flooring A&D and contractor sales teams, AHF Products is unlocking the full potential of its highly skilled commercial field organization. Each salesperson will now represent the full range of AHF Commercial products, ensuring a more cohesive and customer-centric experience.

"This reorganization maximizes our collective expertise and allows us to fully capitalize on the synergies from our acquisitions, creating a more powerful, solution-driven approach with the best vinyl and porcelain brands and largely American-made flooring solutions to a wide range of industries,” Reitz said. “By combining our efforts under one unified strategy, we’re empowering our team to drive more sales and offer seamless, personalized service to every customer for every project.”