Starnet Dream Teams are collaborative partnerships between a Starnet commercial flooring contractor and a Starnet Preferred Vendor Partner (a flooring manufacturer or supplier). These teams are recognized annually by Starnet for their exceptional teamwork, strategic selling, and ability to deliver outstanding customer experiences and business results. This series explores the 2025 Starnet Dream Team Winners. 

Starnet Dream Team: Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken & Co.

In the competitive world of commercial flooring, true partnership extends far beyond transactional relationships. The collaboration between Jake Hoffnagle, president of Professional Diversified Flooring in Irvine, California, and Becca Dobbs, commercial account manager at Milliken & Company, exemplifies what it means to be a Starnet Dream Team—demonstrating how strategic alignment, unwavering communication, and customer-first values can drive remarkable business growth.

The cornerstone of this Dream Team's success lies in their commitment to constant communication and collaboration. "We speak almost every day about projects, leads, and how we can tackle solutions together," explains their partnership approach. This isn't merely frequent contact—it's strategic, proactive engagement that keeps both partners informed and ready to act on opportunities as they arise.

When challenges emerge, their response is immediate and coordinated. Rather than operating in silos, they ensure that any issue gets discussed between both parties before taking action. This collaborative problem-solving approach allows them to address situations more effectively while maintaining smooth workflows for their clients.

What sets this Dream Team apart is their holistic approach to customer service. Dobbs brings exceptional value through her strong relationships with both the design community and end-users, enabling her to approach business with a comprehensive mindset that ensures optimal outcomes for all stakeholders. Her commitment to leaving no questions unanswered reflects a dedication to clear communication that builds lasting trust.

The team's philosophy centers on putting customer needs above personal interests. They consistently highlight each other's strengths and product capabilities, ensuring clients receive the best possible service. This customer-first mentality drives their decision-making and helps them create solutions that deliver exceptional value.

Proven Results and Problem-Solving Excellence

The numbers speak volumes about their effectiveness. Over the past four years, this Dream Team has consistently generated business revenue exceeding $1 million annually—a testament to their strategic collaboration and shared commitment to growth.

Their most compelling success story began in 2018 with a client facing severe moisture issues that another manufacturer refused to address. Recognizing an opportunity to demonstrate their advanced moisture solutions, the team quickly positioned themselves as the reliable alternative. The results were extraordinary: business with this end user grew from $390,000 in 2018 to an impressive $1.1 million in 2019.

Even when faced with pandemic-related challenges in 2020 and 2021, their commitment to open communication and constructive feedback helped them navigate uncertainty. When supply chain issues created extended lead times in 2022, they responded proactively by providing detailed project timelines, visiting design firms to coordinate material selections, and managing reservations to keep projects on schedule. Their coordinated efforts paid off, with sales rebounding to $1.3 million despite supply chain constraints.

The team's ability to handle crises showcases their true partnership strength. When a large medical device company encountered a pattern installation issue that threatened client satisfaction, the team's response was swift and comprehensive. They met onsite with the client to explore solutions, with the Starnet vendor creating visual renderings and seaming diagrams within hours due to the urgency. Despite the complexity of reallocating materials and managing a revised timeline, they delivered the solution within a week of the initial meeting. While the project experienced a two-week delay, the client was extremely pleased with both the swift response and the final installation quality.

This Dream Team has found significant success outside traditional general contractor bid models by focusing on unmatched value delivery. Their holistic approach provides clients with the best product, service, and pricing while considering long-term value. They leverage preferred dealer program pricing and negotiate directly with end users to meet specific budget requirements while maintaining exceptional quality standards. This customer-centric approach, emphasizing mutual benefit and flexibility, creates lasting partnerships that transcend conventional bidding processes.

A Partnership Built to Last

As Professional Diversified Flooring expands into new locations throughout California and Nevada, the partnership remains committed to supporting continued growth. Their success demonstrates that when partners combine complementary strengths—Dobbs's design community relationships and holistic business approach with Hoffnagle's operational excellence and customer focus—the results can be transformational.

The partnership between Hoffnagle and Dobbs represents the essence of what Starnet seeks in Dream Teams: strategic thinking, market focus, value-driven solutions, and an unwavering commitment to customer experience. Their four-year track record of million-dollar annual business growth, built on trust, communication, and shared values, sets a benchmark for partnership excellence in the commercial flooring industry.

In an industry where relationships matter as much as products, this Dream Team demonstrates that success stems not from individual achievement but from the synergy created when partners genuinely commit to each other's success and their customers' satisfaction.

Read More: Meet the 2024 Starnet Dream Team Winners