Bjelin's hardened wood flooring featuring patented Woodura technology has been recognized by UK premium surface materials supplier Domus as one of their most successful product launches in the past decade, demonstrating exceptional market acceptance across both commercial and residential sectors.

"The response from clients was outstanding right from the start," said Keith Howard, commercial director at Domus. "That energy fed directly into our sales team's enthusiasm. Bjelin quickly became a go-to product across both commercial and residential sectors."

The partnership began when Domus sought sustainable alternatives to traditional timber flooring. Howard explained that Bjelin's Woodura flooring addressed key concerns about durability and versatility for multiple applications while meeting the company's stringent quality standards and sustainability requirements.

The Woodura technology allows for reduced wear layers without compromising strength, improving resource efficiency while maintaining premium aesthetics. This combination has proven particularly appealing to architects and designers focused on environmental credentials alongside performance.

Market reception has exceeded expectations, with Domus reporting success rates of seven to eight out of 10 client presentations, significantly higher than typical industry conversion rates. The company has successfully rolled out Bjelin products across UK showrooms, with the L format proving especially popular for apartment projects.