Our findings are based on responses from distributor members of NWFA who participated in a study designed and conducted by the market research staff of Business News Publishing Co. in conjunction with the NFT editorial staff. A survey sample of 500 active qualified wood distributors was culled from the distributor membership list of NWFA. The study had a 28% response rate.
Breaking down the results by category, the survey found that prefinished wood flooring manufacturers need to improve most in complaint resolution, display updates/product samples and advertising marketing support. For unfinished solid wood flooring manufacturers, product quality needed the most improvement followed - in descending order - by price, and complaint resolution, incentives/promotions and display updates/product samples, which all tied in terms of importance.