But, at the urging of one of its key suppliers, Mohawk Industries, the retailer made a bold move in late 2002: It added a selection of window treatments to the lineup.
Christoff & Sons president, Tom Christoff, says it was Mohawk's research that won him over. The company convinced him that there is a strong link between floor-related and window-related categories. He learned that consumers who are shopping for flooring are frequently mulling a change in their window coverings as well. He saw that products available went far beyond basic spring-loaded window shades. And he factored in a housing boom that is accelerating demand for all types of home products.