Resilient Turns to Fashion Styling to Grab Increased Market Share

Cover Story: The resilient product segment hits its stride

Whether sheet goods or tile products, resilient floor manufacturers are mounting tremendous efforts to best portray natural products in their lines. "We're trying to get as close as possible to depict realism using our new TruTex Innovative Surfacing system," says George Graboshas, Domco Tarkett Residential vice president of styling.