Laminate Installation Training: What's in it for the Retailer?

I spoke with several manufacturers about training approaches, goals and their take on the retailer perceptions regarding the benefits of laminate installation training. Based on these conversations, I¿fve come to learn that manufacturer training programs have as many twists and turns as a barrel of snakes.

The goal of the training is very simple and, for the most part, as common as the generic ¿gsale¿h signs that attract consumers into a retail floor covering store. Manufacturers want to reduce claims and boost sales simultaneously. They extol laminate flooring installation training as the means of meeting these goals ? because it¿fs working! Why? I¿fll answer that question later in this article, but to me the most interesting component of this story is the strategy each manufacturer has adopted for its laminate flooring installation training.