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Case Study: A Journey through the Desert Passage at the Aladdin

By Kara Jovic

Taking its theme from the tales of 1,001 Arabian Nights, it is easy to understand why the Desert Passage, with its Moroccan gate on one side and its India gate on the other, settles so well into the dust and neon of Las Vegas.

Like the genie rising out of Aladdin's lamp, the Desert Passage welcomes visitors with grandiose style and more than 130 shops and 14 restaurants covering a 500,000-square-foot area. The Strip's largest retail, dining and entertainment center, the Desert Passage invites visitors to make a wish and then takes them on a journey to find what they desire.

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