You would be surprised by how many people steadfastly remain unconvinced that there is no free lunch, who believe magic tools create business health and well being. They spend their time looking for magic potions, wands and other no-pain, no-strain pathways to sales and profits.
They're easily recognized. They sit serenely, patiently waiting for business to float in over wide-open transoms, for customers to rush through the doors. Magic wands, they believe, transform messy showrooms, slim inventory and piles of products with little or no appeal into well-displayed, mouth-watering floor coverings which customers fight to buy. In their minds, magic brings in business.