‘Mohawk Makes the Room’ campaign wins top advertising award

DALTON, Ga. -- Mohawk Industries’ 2002 advertising campaign, which featured claw-footed tables, boot-kicking action figures and other inanimate objects magically coming to life to enjoy Mohawk carpet, was awarded the print campaign “Best of Show” in the first round of the American Advertising Awards.

“The 2002 campaign has been tremendously successful for Mohawk Industries,” said Ed Williams, the company’s senior vice president of Marketing. “It has significantly increased Mohawk’s brand awareness within our target audiences, showcased our industry-leading carpet products, and has begun to introduce Mohawk as a total flooring company.” The 2002 ‘Mohawk Makes the Room’ campaign conveys the message that the beauty and quality of Mohawk carpet is so appealing, even inanimate objects can’t resist it. Featuring plastic action figures, a ball and claw table, and ceramic figurines, the ads showcase beautiful carpet and room scenes, while drawing audiences into the page with a magical story.