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DuPont Antron marketing effort, personnel reconfigured

March 7, 2003
DuPont Textiles & Interiors (DTI) recently implemented internal changes to DuPont Antron, including reorganization of the existing marketing team, the creation of new segment manager positions, and the expansion of the DuPont Antron Design Consultant network.

In line with the organizational changes, Georgina Sikorski was promoted to marketing manager for DuPont Commercial Flooring to oversee the development and implementation of strategic marketing. Deborah Carlson has assumed the role of DuPont Antron brand and communications manager, and Amy Huliska has taken on the position of marketing/communications specialist. In this role, she manages the development of marketing materials and campaigns, and serves as a network contact for marketing-related issues.

Three segment manager positions were formed to target and better serve specific client segments. The new managers are: Vivek Bhide, healthcare segment manager and design consultant manager; Alison Woolford, education/government segment manager; and Mark Ahrens, corporate segment manager.

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