To celebrete the renewal, Beaulieu launched an incentive program in October called Learn and Earn. The promotion, which runs through November 30, is a 50-cent-per-yard incentive for retail salespeople.
Beaulieu renews Laura Ashley license agreement
November 6, 2002
Beaulieu of America, which launched Laura Ashley carpet at Surfaces 2000, recently renewed the carpet license agreement with Laura Ashley for an additional six years. Beaulieu offers Laura Ashley styles made of Beaulieu's proprietary PermaSoft nylon yarns. Many of the 36 styles also come with Beaulieu's new stain protection, PermaShield.