Another key word that also begins with the letter S is "support." Ironically, when I turned to my Webster's Dictionary to look up the definition of "supply," I noticed that the very next word defined was "support." I immediately closed the dictionary, realizing that the definition of "support" had opened my eyes and changed my personal interpretation of the supplier's role in our industry.
Probably far too often, today's dealers/contractors are led astray by the direct mailings they get that hype tremendous savings on purchases of hardwood flooring and related sundry items. As we all know, the Internet has brought to our fingertips the power to purchase from suppliers located across the globe. I suppose, in one way or another, we have all become "mouseketeers." And in reality, even purchases that are consummated close to home may, in fact, originate from a far-away supplier.