Following her introduction by NFT senior editor Howard Olansky, Carter launched into a freewheeling discussion of various ways in which successful flooring retailers attract qualified buyers and keep consumer traffic flowing through their showrooms. She detailed her "four steps to attaining a dynamic showroom," and explained how retailers can supercharge their sales efforts through special promotions and effective use of advertising.
Carter summarized her four steps as: 1. Exceeding Customers’ Expectations for Quality; 2. Supporting a Winning Business Strategy; 3. Identifying What the Opportunities are in Your Market Area; and 4. Keeping Abreast of What Competitors are Doing.