To get its spring selling season off to a fast start, Wilsonart Flooring has launched special promotions targeting retailers, installers and consumers.
Wall-to-Wall Winnings was formulated to motivate retail salespeople to more seriously concentrate on selling Wilsonart products. Four levels of prizes will be awarded, ranging from a sea cruise to $5,000 cash to various other electronic goods and gift items.
The company's Installer Rewards Program encourages installers to save the UPC symbols from cartons of Wilsonart Flooring and then send them to the company to redeem prizes from a catalogue the company will provide. This initiative is scheduled to run for one year.
Geared for end users, the Home Remodeling Sweepstakes was established to help Wilsonart learn about buyers and better understand the consumer market. Sweepstakes prizes range from a house full of professionally installed Simonton Windows to a variety of kitchen appliances.