Laticrete taps new sales rep

Rick Alvarado

Laticrete International Inc. recently appointed Rick Alvarado as its sales representative for the Southwest Texas sales territory.

Alvarado is responsible for servicing existing accounts by providing them with information to increase use of Laticrete products. In addition, he will research the market cities in his territory and expand the list of existing vendors.

Previously, Alvarado spent 15 years in the tile, stone and granite industries as a contractor, fabricator and installer. For the past two years, he worked as an account executive with Spanish Broadcasting Systems.