Wow! What a magnificent move on the part of the WFCA. So many, for so long, have talked about establishing enhanced training and a certification program for floor covering retailers. Until recently, it has been just talk. Now, it is about to become a reality with the WFCA implementing a far-reaching and comprehensive certification and designation program for retailers.
Three distinct certification levels are available. These are: Certified Flooring Executive (CFE), designed for business owners and managers; Certified Flooring Professional (CFP), for administrative and operations people; and Certified Flooring Salesperson (CFS) for salespeople.