In the last installment of The Art of Retail Management, I reviewed the market discipline of building customer intimacy (as contrasted with operational excellence and product leadership). I cited the statistic that most "satisfied" customers will not return to buy from you again. Satisfied customers may still buy from your competitors. By contrast, "loyal" customers won't be enticed away by a colorful, shouting ad.
I'll now offer for consideration six methods you can adopt to intensify your influence. These are proven loyalty-builders.