Showroom Management: 'Ad' this to your list of resolutions -- Time to get the word out

First the basics: You must determine who you are trying to reach and what you want to sell them. Then, decide what aspects of your business to highlight (price, selection, service etc.). From there you'll need to gather information about newspapers, radio stations and other media outlets in your area particularly the size and demographics of the audience. Ultimately, this will help you decide how best to direct your message and steer clear of a shotgun approach.