Beginning with its fall 2004 and winter 2005 introductions, Honeywell Nylon's Anso CrushResister and CrushResister TLC brands will feature revamped logos as part of a rebranding effort. In addition, Honeywell is set to hold its second annual Anso Spring Carpet Sale, called "Rooms in Bloom," April 1 to May 31.
The company's "Rooms in Bloom" initiative will provide qualified Anso Advantage Account (AAA) dealers with the opportunity to drive more in-store traffic through a customer-targeted, design-themed sales event. AAA dealers will receive an 85 percent reimbursement when they run ads provided by the Honeywell. The promotion also includes new POP material, a special financing rate from GE Card Services and other retail sales incentives.