Betco buys Basic Coatings; move should 'benefit both product lines'
"With the addition of the Basic Coatings wood care product line and industry recognized expertise, we strengthen our current leadership position in floor care," said Betco's CEO Paul C. Betz. "The technology transfer that will exist will benefit both product lines."
In an effort to maintain the established customer base of both lines, plans call for each to be marketed through the distribution networks already in place for the two brands. While both companies market through janitorial and paper distribution channels, Basic Coatings also relies on wood flooring distribution networks.