The move gives Domco the ability to officially launch its products and programs almost two months ahead of the Surfaces dates and gives its customers a head start on the 2005 selling season, according to Stephan Guindon, vice president of sales and marketing, Domco.
Prior to finalizing a decision, Guindon and his regional managers collected feedback from customers on the value of holding meetings in December versus participating in Surfaces. After considering a variety of options, the general consensus was that a December event, followed by regional meetings, would meet the company's and the customers' objectives, noted Guindon.
At the two-day meeting, the company will announce its strategies for the year, introduce additions to its Influence and Elite lines, launch a new display system and debut a redesigned website. In addition, the company will name a new distributor council that will work closely with Domco management to assure the company provides its retailers with the sales and marketing tools needed to successfully promote the Domco brand.