Solutia Inc. and FloorExpo have established a marketing partnership to increase awareness of both brands among residential builders. To this end, the companies will combine a national advertising campaign with local marketing efforts.
The campaign is designed to encourage builders to choose FloorExpo carpet contractors and use Wear-Dated Carpet. The marketing campaign marks the introduction of two new Wear-Dated styles.
Advertisements will appear in magazines targeted at the homebuilder market.