Solutia, FloorExpo combine forces

Katie McGrady, Solutia's director of retail carpet marketing, and David Gheesling, FloorExpo president and CEO, recently announced a marketing partnership between the two companies.

Solutia Inc. and FloorExpo have established a marketing partnership to increase awareness of both brands among residential builders. To this end, the companies will combine a national advertising campaign with local marketing efforts.

The campaign is designed to encourage builders to choose FloorExpo carpet contractors and use Wear-Dated Carpet. The marketing campaign marks the introduction of two new Wear-Dated styles.

Advertisements will appear in magazines targeted at the homebuilder market.