Lauzon creates three new VP positions as sales & marketing duties are split
Joining the company is Louis Morin, who has been named vice president, strategic and international development. His responsibilities will include strategic planning, development of international markets as well as strategic acquisitions and alliances. Morin was formerly with BOA-FRANC / MIRAGE for 11 years.
Also René Dionne has been named vice president, marketing. He Formerly held the same position at Venmar Ventilation and Broan Nutone Canada since its acquisition by Nortek holding in 1996.
To lead the sales side, Lauzon has promoted Robert Coveney to senior vice president, sales. Previously he was vice president sales & marketing. In his new post he will oversee the Lauzon, Eterna and Dubeau sales organization.
The 20-year old privately held company said the moves come on the heels of a first quarter double-digit sales increase that out paced industry growth . "Lauzon's success and continued sales increase is the result of an aggressive differentiation strategy to maintain its competitive edge and to build customer awareness, achieved through tight and optimal coordination of sales, R&D, marketing and product development functions," said the company ion a statement announcing the changes.
"Our reinforced and unified corporate differentiation strategy supports our mission statement -- to constantly assert our leadership and to continuously challenge the best in the industry", added David Lauzon., the company's founder, president and CEO