In addition to creating a "customized, personalized flooring experience," the company said the new web-based tool provides users with product specifications, including wood species, stain color and finish, luster, length and width. Visitors can also request the Mirage Dreamer online newsletter, which provides product information on a regular basis.
Mirage adds personal design assistant to its website
The Mirage line of prefinished hardwood floors is making available a new web-based "personal design assistant" that enables consumers to see a 360-degree view of flooring products in specific types of rooms. The company says its new "Mirage Dreamer," available at www.miragefloors.com, lets consumers "view, design and simulate various flooring configurations and other room features in real-time."