Butler-Johnson Wins $25K for Surfaces sign-up effort
Sacramento, Calif-based distributor Butler-Johnson Corp. earned $25,000 for its efforts to recruit retailers for the most recent Surfaces convention in Las Vegas. The company that produces Surfaces, Hanley Wood, awarded the cash prize as part of an incentive program aimed at encouraging distributors to promote the show via mailings, newsletters and web sites. Retailers then registered for the show using their distributor's code. Eleven distributors participated in the promotion.