Carpet manufacturers have added 241 new styles to their Stainmaster lines, according to Invista. These new styles come in a variety of colors and constructions, and feature Stainmaster carpet stain and soil protection technology.

To bring awareness to these new styles, Invista has also rolled out a new, aggressive advertising campaign which trumpets Stainmaster carpet's look, feel and performance characteristics. Advertising will air on network and cable stations, with more than half of the ads slated to run during primetime programming.