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Seeking Affluent Floor Covering Customers? Even in a Soft Economy, Luxury Still Sells

By Janet Carter

About three years ago, a friend of mine from the Kitchen and Bath Industry Show (KBIS) left his job there to start a new venture. He and a partner began a new industry show called The Luxury Kitchen and Bath Collection. Now beginning its third year, The Luxury Kitchen and Bath Collection has proven to be a tremendous success.

The show brings together manufacturers of high-end kitchen and bath products with the most influential architects and designers in the luxury kitchen and bath and hospitality markets, as well as high-end kitchen and bath dealers, decorative plumbing hardware showrooms and distributors. It was while attending this event that I first realized the luxury movement was on its way. There's opportunity in this category -- in fact, the opportunities are virtually limitless!

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