Avalon's executives start with the principle that products, services, operations, and personnel are not the end purpose of business but, rather, the means to the end. As management guru Peter Drucker has asserted, the "end" of all you do is to make and keep customers. All other efforts should drive toward that end, because customers are your only source of income.
Hence, customer loyalty is the desired end to all business practices. How can you motivate more of your customers to become loyal? Of course, it takes the entire set of customer experiences to generate loyalty. To help you put that entire set into context, I suggest you fit them into the one strategy -- a strategy that Avalon has used for 46 years -- to brand your business. Branding is all about making loyal customers.