Stainmaster carpet recently launched a print advertising campaign to promote Tactesse fiber. The campaign, developed by BBDO-New York, utilizes two print ads that are slated to run in a variety of consumer publications through the balance of 2003 and into 2004.

One of the ads features a teddy bear and the other a pair of slippers, both on a field of Stainmaster carpet. Both props were constructed by prop designer Randy Cafagno, using Stainmaster carpet with Tactesse fiber.