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Capturing the Wood Floor Re-Coating Market

By Randy Prewitt

While alternative floor coverings can only offer a change from the existing floor, hardwood products not only create a dramatic change for an interior but also serve as a lifetime investment. Frankly, I can't think of a more suitable item to add to my portfolio than a shiny, brand-new hardwood floor. Perhaps that statement betrays a bias on my part, but I have always been considered prudent and my affinity for hardwood flooring is consistent with that prudence.

Hardwood products are a prudent flooring choice because, unlike alternative floor coverings, they possess a unique capacity for renewal. With proper care and maintenance, the most basic hardwood flooring products in today's marketplace can be renewed even in terms of sheen retention. Consumers and investors are one in the same. The value associated with a hardwood flooring installation is well recognized by the current homeowner and, no doubt, will be by any future owner of that floor as well. Without question, the purchase of hardwood flooring is not only a sound investment but also a solid one.

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