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Domco has rolled out Eliptica, its flagship wall display unit. Eliptica is targeted at specialty flooring retailers and uses a unique wing configuration with four front-facing sections that flank a set of standard wings in the middle of each level.

This gives customers visual access to eight styling options at one time. In addition, the Eliptica format can hold from 240 to 300 samples, with 274 being the standard presentation.