World Floor Covering Association, National Floor Trends/BNP Media Launch Flooring Industry Partnership

WFCA enters into exclusive partnership with National Floor Trends Magazine (NFT) and BNP Media Market Research Div. to collect and disseminate information to help floor covering retailers enhance customer satisfaction through 'best practices.'

The World Floor Covering Association (WFCA) has entered into an exclusive partnership with National Floor Trends Magazine (NFT) and the BNP Media Market Research Division to collect and disseminate information that will help floor covering retailers develop and apply best practices to enhance customer satisfaction with the shopping experience.

D. Christopher Davis, CEO of the WFCA, said the alliance stands to benefit the industry. "Staying competitive in today's floor covering industry not only demands you remain up to speed with the latest news, trends and industry insights, but that you participate in helping to shape the business's future through the application of best practices," said Davis. "The WFCA wants to be the source of credible information retailers go to and we want to give all retailers a voice that will be heard. Our partnership with BNP Media Market Research will enable us to do that."