The Roane Co. is offering its customers an opportunity to participate in a free three-night Mexican Baja cruise aboard Royal Caribbean’s Viking Serenade. Participants will enjoy a visit to Ensenada, Mexico, where they will have the chance to visit a winery, take a horseback ride, and much more.

To qualify, customers must formally sign up with the company. Points will be accumulated based on promotional period purchase quotas. Each enrolled participant will receive a monthly statement tracking his progress. The cruise will take place Oct. 13-16, 2000.