“Real Wood Floors. Beauty that lasts a lifetime,” is the tagline chosen by the National Wood Flooring Association to promote the virtues of hardwood flooring. The phrase will be used in many facets of advertising and promotion by the NWFA and its members. Call (800) 422-4556 or visit www.nwfa.org or www.woodfloors.org for more information on the National Wood Flooring Association.