More than 50 newly created positions have been filled at Custom Building Products in an effort to better serve its customers. CBP decided to incorporate the effective sales techniques of newly acquired C-Cure, Jamo and Superior companies after reviewing the relationships between customers, sales representatives and the three new acquisitions.

The restructuring allows the company to increase from four to six geographic regions, each of which is divided into a construction and retail division. Each region has either one or two of its own technical sales representatives available to troubleshoot any problem. Custom Building Products is a manufacturer of tile installation products. Call (800) 272-8786 or visit www.custombuildingproducts.com for more information.