We thought times were harsh a few
years ago. In this tight housing
market, customers are even tougher. With less discretionary money, they’re more
anxious about making a bad selection,
buying from a dodgy company, or over paying. They are more apt to raise
stubborn objections. And don’t forget your competitors have also become
tougher. They are aggressively pursuing your customers even if it means
distorting the truth and undercutting your prices. It also doesn’t help to hear
your salespeople complain about the scarcity of shoppers. Your old sales and
marketing strategies aren’t cutting it.