Stainmaster leaves its mark, adopts ‘more accurate' logo
In an effort to "more accurately convey its current brand image as a style and fashion leader" Invista's Stainmaster brand has adopted a new logo to be unveiled at Surfaces 2006. "When consumers think of our brand, they associate it first with durability and then fashion and style," said Alan Wolk, president, Invista Interiors. "Since we are the leaders in style and fashion as well as durability, we needed a logo that captured it all. Now that Stainmaster products are available in other home furnishings such as area, accent, kitchen and bath rugs, resilient flooring, carpet cushion and furniture, our new logo gives an updated and sophisticated look to how the brand is represented in the marketplace."