Hartwell G. Roane, founder of The Roane Co.


Travel incentives, promotions and spiffs are among the “thank you” gifts being offered to customers by the Roane Co. as the distributor commemorates 60 years in the flooring business.

The company began in 1947. Following World War II  Hartwell G. Roane constructed a building and started a company in South Gate, Calif., that  distributed unfinished strip flooring. The new operation, H.G. Roane Co., Inc. grew steadily over the years. Today the Roane Co. serves accounts in California, Arizona, Nevada, and Hawaii with products manufactured by Anderson, Award, Bamboo, Bostik, BonaKemi, BurkeMercer, Faus, Kentwood, Mirage, Owens, and Witex. A private label line of hardwood flooring is also available.

The company is owned and operated by Jack Wilcox, past president and founding member of the National Wood Flooring Association (NWFA). Wilcox has also been president of the Southern California Floor Covering Club (SCFCC). He runs the company with his son Brent.

For more information, visit the company’s website at www.roanefloors.com, or call (800) 273-6499.