Edge Flooring said it has finalized distribution partnerships that will expand the availability of its tile/laminate hybrid flooring in Australia, New Zealand, and Switzerland.
Flooring will be distributed in Australia and New Zealand by Swiss Group LTD. “We
recently finalized the agreement with the principals at Swiss Group and we are
completing the project plan to launch in Australia and New Zealand,” said Erik
Christensen, vp sales and marketing for Edge. “The capabilities of the Swiss
Group enable Edge to establish a strong presence in concert with the countries’
In Europe, Edge will increase
its presence with Eich Handels AG.
“Currently, our product is sold throughout Germany with our home center
partner, MaxBahr. Switzerland is yet
another opportunity, in a mature market for floating floors, where our value
proposition of a natural floating tile floor is quickly understood,” commented Christensen.
Edge expands global presence
April 26, 2007