• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP

Case Study: Laticrete

By Eric Carson
November 1, 2006


Have dinner with homeowners Vicky and Gil Vilkas of Merrick, N.Y., and inevitably the conversation will turn to two things. While one subject is obvious - their 2-year-old daughter Brooke and her sister who is currently on the way– the second isn’t as obvious - the grout used in their kitchen backsplash. That grout is LATICRETE® SpectraLOCK PRO Grout which contains Microban® antimicrobial protection.

“We swear by it,” said Gil Vilkas. “It is the best invention in the tile industry since tile itself.” Vicky Vilkas is particularly happy. “The clean up is so easy. All I ever need is a sponge and soap and water.”

The Vilkas’ purchased their home in 2002 as a “fixer-upper” and it indeed was in desperate need of repairs, especially the kitchen. “When we first saw the kitchen, cabinet drawers fell off when you touched them and the walls and floors looked like they had been neglected for 20 years,” said Vicky. They wanted something that would look good, while also able to last. They chose Cerdomus 20 x 20 cm Rhomboid-cut tiles and travertine insets behind the stovetop.

At first, they were going to use normal, ordinary cement-based grout, but their installer suggested otherwise. “I had already purchased other grout and we were going to have him install the tiles using that,” said Vicky. “But he said ‘for a great tile like this, you should really use Laticrete® “Stainless Grout,” which I swear by.’ It is stainless and easy to clean with soap and water. As soon as I heard that I said yes. It was worth it!”

Another thing that made the Vilkas’ decision easy was comparing the potential results with LATICRETE® SpectraLOCK PRO Grout with their already installed kitchen floor – which used normal cemen grout. After only a few months of installation, the existing floor grout was already stained and difficult to clean. “I wish I had known about it and put LATICRETE® SpectraLOCK PRO on the floor then,” said Vicky.

The Vilkas’ were immediately impressed with the results of the grout installation. “Before the backsplash was installed, the area behind the stove really attracted cooking splatter that we couldn’t remove,” said Vicky. “We have had absolutely no problems now that the backsplash is grouted with LATICRETE® SpectraLOCK PRO . Now we just wipe it off and it is clean.”

They are so pleased with the results that they are spreading the word. “I made my sister-in-law use it when she bought her new house and re-did her kitchen,” Vicky said. “And another friend just bought a house and the second thing I did after congratulating her was tell her to use LATICRETE® SpectraLOCK PRO in her kitchen.”

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Residential Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Shaw Americana Oak

Wood Flooring Trends: Natural Finishes and Classic Patterns Make a Comeback in 2025

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Investing in your Business

What's Your Top Business Investment Priority for 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP