Hardwood floor finish maker BonaKemi USA has launched a technical support line for Spanish-speaking users. According to Todd Schutte, Bona’s director of training and contractor sales, the new feature is in keeping with BonaKemi’s efforts to support its growing Hispanic customer base.
“We have already seen a positive effect from our bilingual
training program,” Schutte noted. “The addition of this toll-free
number dedicated to Spanish-speaking distributors, contractors,
architects, specifiers, facility managers and building maintenance
crews is a logical next step in expanding those efforts.”
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Bona's ‘logical next step':
new Spanish tech support
December 1, 2006