Tarkett is offering a retail incentive program that gives sales people a chance to earn a special American Express card valued up to $7,000. Those who register to participate receive cash bonuses added to the card's balance based on sales of the Nafco by Tarkett and Tarkett Laminate brands. The new Tarkett Cash Card sales promotion is slated to run until the end of the year The company says a salesperson making two standard sales a week would be eligible for incentives totaling as much as $1,800 every three months.

"We developed this program for our distributor's retail partners, to recognize their hard work in a challenging sales environment, and to encourage them to direct home decorators to our high-quality, fashionable flooring collections," said David Cassady marketing director, Nafco by Tarkett. "Registration is simple and once enrolled, we've designed a program that will generate additional income for retail sales associates at the same time help create buzz for our products," added Catherine D'Aragon, marketing director, Tarkett Laminate. "We think that this is the most powerful incentive program in the flooring industry," she said.

Retail sales associates can use the cards anywhere American Express cards are accepted.

Nafco products included in the promotion are the Better Living Series Planks-- Savannah Oak, Hand Scraped and Latitudes--and all three and six-inch planks in the Good Living Plank series. Participating Tarkett Laminate collections are Cinque Terre, Jungle, Madagascar, Tropical and Urban Luxury.

For more information contact Rita Abichakar at rita@adstat.ca. Participants can also check for point balances and information at www.tarkettcashcard.com.