With an eye toward enhancing its product development process, laminate flooring maker Faus Group has launched a Design Advisory Board. Culled from a pool of Faus distributors, retailers, and R&D and sales representatives, the board recently held its initial meeting at Faus’ Calhoun, Ga.-based headquarters. Faus noted that input from these meetings will help the company make “better informed product development decisions, reduce development costs and continue to bring the latest, most fashion-forward products to the market in a more efficient manner.”

“Product development is critical to bringing innovations to the marketplace, but it has never been easy,” acknowledged Steve Ehrlich, director of product development for Faus. “We created this council in an effort to increase the effectiveness of our product development processes. By doing this, we are strengthening partnerships and continuing to maintain our position as the leader in design innovations.”