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Breaking Flooring News

‘We are excited to finally have it': Somerset names three distributors for Northeast

November 14, 2007

Three distributors have added Somerset Hardwood Flooring to their offerings in the Northeast. Specifically, Apollo Distributing Co. will now offer Somerset products in New Jersey, Connecticut and New York; and Bayard Sales Corp. will serve New Jersey, Pennsylvania, Maryland, and parts of the Virginias. Additionally, NRF Distributors will cover New England and parts of New York and Pennsylvania.

            Paul Stringer, Somerset’s vp sales and marketing, said that recent demand for distribution in the Northeast has spiked. “We have literally been bombarded with calls from distributors,” he said. The recently shuttered Hoboken Floors used to carry the Somerset line.

            He said the three new Somerset distributors are well positioned to keep the brand growing. “We are proud to partner with these companies who have wanted our line for years, and who recognize and appreciate the value of the Somerset brand in the Northeast,” he said. “These are distributors who are well-established and highly regarded in their territories.”

            The line remains in high demand, according to Don Wohlfarth Jr of Bayard Sales Corp. He noted that “Somerset was our number one choice” when the company decided to expand its hardwood business about four years ago, but at the time “the line wasn’t available to us.”

            “We couldn’t be more excited about the opportunity we now have with Somerset,” he added. “It’s a perfect fit for us.”

            Debbie Giordano of NRF Distributors was also excited by the partnership. “I’ve been talking to Somerset for seven years trying to get them to let us have the line, and we are excited to finally have it,” she noted.

            The Somerset line includes a wide range of prefinished solid and engineered flooring in strip and plank widths. Located deep in the heart of the Appalachian timberlands, the Somerset, Ky.-based manufacturer also offers a selection of unfinished floors. For more information, call (877) 404-WOOD or visit www.somersetfloors.com.

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